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Nokia attempting to use the design of intelligent machines to regain market share
Ahtisaari joined 18 months ago, Nokia is the company's first directly to the CEO Sidifenai Roper (Stephen Elop) reported the chief designer. Designers to enhance the status, reflecting the increasing emphasis on the Nokia hardware design capabilities are.
Nokia has launched a variety of classic models, including in the movie "The Matrix" in the appearance of 8110, the world's first smart phone 9000, built-in antenna with a camera 3210 and 7650.
However, there have been numerous this glorious old mobile phone manufacturers have many errors: Motorola Razr series in the popular flip phone, the Nokia failed to confront the models can be introduced; When Apple first released in 2007 models iPhone, to redefine the entire mobile phone market, Nokia is still sticking to the slow response of traditional design, has not been introduced touch-screen models.
In 2010, Nokia released a total of 28 models, the total shipments of more than 453 million. However, in the second quarter, the company in the global smartphone market share has grown from 38.1% last year plummeted 15.2%, is beyond Apple and Samsung, ranked third.
Inheritance colorful plastic
Ahtisaari's design team has hundreds of employees, spread Finland, China, Britain and the United States. He said: "Our job is to demonstrate that a product is suitable for mass production, production of molds for the production and selection of co-operation for a particular component manufacturer Nokia in this highly competitive field."
Nokia mobile phone using a variety of shell materials, distinctive, the company's success in the hardware foundation. Currently, Nokia phones mainly native color polycarbonate shell. Ahtisaari said: "The color is a simple sign of consumer choice, this important feature will be inherited."
For him, innovation means that through careful observation of users and their environment, their design better and more natural mobile phone use. 3D models from the draft to the to the real machine, producing a large number of prototypes is simple, accurate pass.
Ahtisaari said that Nokia will introduce more physical keyboard with touch-screen mobile phone, such as E6 and C3 and so on. He said: "Many people still need a keyboard; Nokia the next few years will be extremely lucrative profits in this market continue to innovate."
He also plans to "phone experience with maps and geographic information users connected in an unprecedented way to draw the whole world" in order to add customer value